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Sandler Training | Northern New Jersey, Morristown | 973-334-6190
 

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Joe Luzi

Think about your last purchase, why did you make the purchase?  Perhaps the first things that come to mind are, "It was on sale, so you saved money," "it will allow you to get things done faster," or possibly "it will improve your health.”  These are logical reasons.  The reality is these are not the reasons you bought, it is how you justify the purchase.

I have a secret, when people buy from you it is for their reasons not yours. Now that you understand that concept, let’s discuss how we can get buyers to discover their reasons and more importantly, share them with us.